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Comprehensive Carbon Wheelset Warranty Breakdown

I like to think about the the cost differential between a “premium branded” carbon wheelset and lesser known brands (also referred to as “Chinese wheels”, although I’m not a fan of that term) as breaking down into two categories:  extra insurance and signalling.

It might seem weird to think about the warranty in terms of insurance, but that’s effectively what it is. You pay an amount of money, a premium, to hopefully get increased protection from bad things happening to your stuff. This insurance breaks down further into defect and crash protection. At a high level, “premium brands” generally have both a defect and crash warranty, but that isn’t always the case. Where there is generally just a defect warranty, and fairly restrictive one at that, from the lesser known brands.

The other aspect is signalling. If we’re honest about it, there’s a lot of signalling going on in cycling; nothing screams dentist/lawyer/stock broker like a nice set of ENVE wheels ;P. To be clear, I don’t mean this pejoratively, and I’m just as guilty as anyone else with my Acid Mint S-Works Tarmac. More that we need to be realistic about what we’re paying for, and it’s totally fine to care about signalling. Also totally fine to call it what it is.

Both of these things are just an expression of values and preferences. Where I personally am totally fine self-insuring my wheels, someone else might prefer the peace-of-mind that comes from having bought the insurance. This is why extended warranties are so popular in the broader consumer space. It should go without saying that this is a valid preference, there is plenty of room for a diversity of thought on this topic.

There is also a potential argument to be made around safety/quality, and that is fair if you go far enough down the lesser known brands rabbit hole. There are sketchy brands, with potentially dodgy track records for durability, manufacturing quality, counterfeit hubs, etc. but it’s not reasonable to lump all of the “Chinese wheels” into this monolithic category. That is a position based on FUD, or put another way, ignorance. Which is a mistake I’m sure no one here is going to make. Probably also worth mentioning that many of the “premium brands” have their designs manufactured in the same factories, by the same OEMs, that are now bringing their own products to market.

In an effort to provide a somewhat comprehensive list of OEMs and their warranty policies, I started the list below. Hopefully this makes it easier to chose your next set of wheels from a place of knowledge around this topic.

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