A Brand Ambassadorship Masterclass: Dynaplug Edition

You can learn a lot about a company by watching how they react to criticism. Do they acknowledge the concern, attempt to dispel the issues raised with facts and data, or do they pull out the “bruh” speak, emoji, and unrelated YouTube videos? Turns out if you’re running Dynaplug’s Twitter account, it’s the second option

Now, it’s quite possible that I’m being paranoid, and over-weighing the risks of fixing a sharp metal object to a tire, pointing it at the rim and rim tape, and waiting to see what could go wrong when you get another puncture. But, as a business I expect that Dynaplug would be invested in allaying those concerns in a professional way instead of responding like a random forum fanboi.

Given the lack of professionalism in the brand management department, would it be unreasonable to assume that the same lax standard applies to R&D, engineering, and testing? Personally, I’m not willing to risk my rims, or safety, to “bruh” engineering. So any benefit-of-the-doubt that was present before, is now shredded. Well done Dynaplug!

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