Huh… Apparently baking soda might be a performance enhancing drug

Like all of Dylan’s videos, this is worth a watch start to finish. There’s nuance here that is difficult to summarize. What struck me more than the main point of the video (baking soda might improve performance, but there’s risk of GI issues when ingested, and topicals are an open question), is that AMP, a company that makes cycling products, decided that it was a good idea to use a known pathological liar and doper (Lance Armstrong) as a pusher. I guess, he does have a very believable history with taking performance enhancing substances, but how should we get past the dishonesty part? Obviously he has no trouble with unethical behavior for financial gain, so what’s their play here? I would love to see the chain of emails from their marketing department on this one.

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