Fitbit has been eaten by Google. Held up for ages now by regulators, I wasn’t sure if it was ever going to happen, but obviously today, is the day. Oh happy day.
Hopefully this is a good thing for Fitbit’s customers, personally I have a hard time seeing it as such. Google has a way of devouring companies and expelling their dried, and empty, husks into the toilet of history. On a completely unrelated topic, would anyone like to buy a lightly used Charge 3?
I’m writing today to let you know that Fitbit is now officially part of Google. It’s an incredibly exciting moment for us as a company and for our Fitbit community of users around the globe.
When Eric and I founded Fitbit 13 years ago, we did so with a simple, but bold idea: to make everyone in the world healthier. Since shipping the original Fitbit tracker in 2009 to now having sold more than 120 million devices in over 100 countries, this mission has never wavered. Instead, millions of you joined that mission, and made Fitbit a movement that transformed lives. In some cases, we heard from our users that we even helped save lives. Together, we’ve taken 275 trillion steps and logged over 15 billion hours of sleep.
This is just the beginning because becoming part of the Google family means we can do even more to inspire and motivate you on your journey to better health. We’ll be able to innovate faster, provide more choices, and make even better products to support your health and wellness needs. On our own, we pushed the bounds of what was possible from the wrist, pioneering step, heart rate, sleep and stress tracking. With access to Google’s incredible resources, knowledge and global platform, the possibilities are truly limitless.