Do buzzwords make you faster?

A series of unprintable lube-based jokes ran, quite rapidly, through my thoughts when I saw this Graphene chain lube news this morning. Fortunately, for you, and likely my liability insurance premiums, they will all remain “inside-the-head” thoughts. But, let’s pause a moment for conjecture.

Now, let’s just assume that absoluteBLACK’s GRAPHENlube, is every bit as good as their grasp of proper casing. No, wait… let’s roll with “lives up to all of their claims” instead. Which makes it super impressive, and it needs to be at $145.95 for a 140ml (4.7oz) bottle. To put that in context, I’m a fan of the ROCK “N” ROLL Gold, which isn’t exactly budget chain lube by any stretch, but it’s $7.50 for 4oz (~118ml), or $22 (what I buy) for 480ml (16oz). Which, if we do the math, actually we don’t need to bust out the calculator to know thatsCRAZY even if GRAPHENlube actually does the business. Which, of course, is something we conveniently ignored.

World’s first hydrocarbon-based (wax) chain lubricant containing Graphene. It exhibits extraordinary durability at single application whilst maintaining impressively low friction for a prolonged period of time in both wet and dry conditions. It’s everything you can really wish for in lubrication. Up to 1800km on single application (dry conditions), 3-10W savings over other lubes. “The Ultimate” series is only available here on our website.


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