I mentioned absoluteBlack’s GRAPHENlube massive claims when it was announced a while back, and road.cc has gotten around to testing it. The TLDR, err… W, is yes, it is a bit more efficient. Not a lot, but, some. Is it a number that you would feel on the bike? Ah… No, I don’t think so.
Unless you’re well, well, well, into The Princess And The Pea territory with marginal gains, there is absolutelyNOREASON to spend £114, or $145.95, on some lube. For your chain. For your bike chain.
There are some interesting findings in the video though, and despite my general distaste for road.cc’s editorial content, from a journalistic perspective this video is worth a watch. If nothing else, it reinforces that you must strip the stock lube from the chain before riding, because that is a difference you would feel.